Data Mining

With data mining you can identify early signs of critical changes in customer and market behaviors. Future occurrences can be better forecasted and furthermore potential opportunities can be faster identified and evaluated.

The aim of introducing data mining in campaign management is to:

  • Analyze customer purchasing behaviors
  • Identify product groups (if Product A is purchased that Product B will also be gladly purchased)
  • Plan adequate campaigns with these product groups
  • Verify the campaign results
  • Redefine the target groups

Further information about the solution are presented in our Data Mining Broschure(available only in German)

Neuron Netzwork Diagram


Decision Tree

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